PUMA
Performance apparel and footwear. PUMA × HYROX available in the club.
For partners and brands
KNIGER isn’t advertising.
KNIGER is reality.
Hybrid fitness with a HYROX focus isn’t a trend any more — it’s the new standard. We live it every day. Brands that show up here aren’t just shown — they’re worn, drunk, tested and celebrated.
Reach
Daily contact. Not an event moment.
4,000+
Active community
customers & members
8,000+
Check-ins / month
daily brand contact
100+
HYROX Berlin starters
from our club
>100%
HYROX growth
per year, global
Audience
The new generation of performers.
Our members live the sport — every day. No wasted reach, no paid performance marketing behind the scenes: organic growth, high retention, ready-to-buy mindset.
Events are loud. Daily life is powerful.
- 25–45, urban, performance-driven
- Visually led, status-aware, social-media native
- High brand loyalty, high willingness to buy
- Natural amplifiers for performance and lifestyle brands
What a partnership looks like
Four ways to become part of the daily routine.
01
Product testing
Wearables, supplements, apparel, equipment — in real training, with real athletes. Feedback straight from the club.
02
Community content
Campaigns, reels and shoots from inside the studio — with our coaches, members and HYROX athletes as the face.
03
Events & activations
Shakeout runs, pasta parties, race-prep kick-offs, mock races. Your brand as part of the experience, not just a sponsor logo.
04
Retail in-club
Performance-shop space with co-branding. Limited drops, member-only releases — right at the point of sweat.
Our partners
Who’s already in.
Brands training with us — from performance apparel to nutrition.
MaxiNutrition
Supplements for performance and recovery. Tested on the floor, sold on the floor.
SuperItalia
Clean nutrition. Real food for real training days — and our pasta parties.
MyZone
Heart-rate tracking and live performance data inside the class.
Velites
Equipment for skipping, grip and mobility. Straight from Spain.
Concept 2
Rower, SkiErg, BikeErg — the industry standard for endurance machines.
Shapes
Functional apparel — worn by coaches and members on the floor.
Let’s build together
Become part of the daily routine.
Drop us a short note — who you are and what you have in mind. We come back within 48 hours with a concrete next step.
